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Marketing to the New Super Consumer: Mom & Kid
Ideas and Advice That Will Assist in Reaching the Newest Consumer Out
There!
Now available from www.amazon.com or directly from Paramount Publishers for a discounted price at www.paramountbooks.com
Kid Power Marketing Conference
August 26-28, 2008
Brazil
The Marketing to Moms Conference
October 22-23, 2008
Chicago, Illinois
(WonderGroup & LaunchForce)
ToppsTown Virtual World Launch is a Home Run
Topps Company, a leading creator and marketer of sports and related cards and entertainment products, was looking for a way to extend the experience of collecting and trading baseball and other sports trading cards. Topps partnered with WonderGroup to create an online virtual world, where kids and even adult card enthusiasts can collect, play and trade cards in a new and exciting digital space.
The result, ToppsTown, a place where members can collect and trade cards, customize their own Avatar and Clubhouse, play games and even talk a little sports trash. Code cards found in packs of Topps trading cards unlock virtual ToppsTown cards that are kept in a virtual Binder, as well as give the user ToppsPoints that can be used to purchase additional items for their Avatar and Clubhouse.
The campaign from WonderGroup includes a full virtual world website, banner ads and traditional print ads.
SunnyD® Dances to Victory
After the enormous success of our last two SunnyD spots, we have upped the ante once again. While last year’s campaign focused on pirates battling an animated SunnyD and a log-rolling competition, this year he faced a street-dancing competition.
The strategy portrays a fun competition of one-upmanship to see who wins the dance-off. Of course, SunnyD has the power of the sun in each and every bottle, so he always wins. The competition is fun and lighthearted. There is some back-and-forth struggle, but, ultimately, you just can’t beat the power of the sun.
As you can see in this spot, the end product is amazing. We manage to tell an exciting story in only 15 seconds. This spot was shot in Buenos Aires. The bottle is animated and placed in after shooting.
“Street Dancer” features two urban street dancers. In the spot, SunnyD knocks off the Argentinean National Champion (behind the scenes information) before moving on to his next opponent. The music is fun and upbeat. We also use the lyrics to drive the story. The atmosphere is bright and energetic; the competition is intense, but good-natured.
We hope you enjoyed the TV spot. A nice, cold SunnyD will make it even better.
Current Feature Article : What We All Can Learn From Toys
As a faculty member of the Toy/Game/Inventor Foundation® I had the opportunity to address the TGIF annual conference last month regarding things one can learn from past failures and successes. Now I find that by looking at some of the many toy failures and successes I've been associated with over the years, there is, again, a lot to be learned. go >
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