WonderGroup is a strategic 360° digital advertising agency offering a creative range of media options, including interactive, television and print.

Wednesday, July 20, 2005

Texting, It's Everywhere

When we sit in meetings, developing strategies for clients the same question seems to be posed over and over again. "Sure text messaging is cool, but how many kids are really using it?"

That's why I couldn't help but chuckle when I was taking the bus home the other day (doing my part for the environment) and found myself eaves dropping on a conversation across the aisle. Two young people were discussing the difference between forwarding a link to a ringtone download to a friend and being able to actually forward the file itself. They discussed at length how they use their internet enabled phones, the cost of their plans and what they really wanted from technology.

The conversation faded from technology to school. They both had failed the previous school year and were now attending summer school. Once it was only the geek who used phones to send messages. Once is was only the nerd that would know how to access the internet on a phone. Things have changed.

It seems like "new" technology isn't new to everyone.

0 Comments:

Post a Comment

<< Home