Tickle U

For a long time I've been a proponent for marketers to think of their customers as partners rather than just "opportunities." A great example of this approach is the new kids site built by Cartoon Network, Tickle U. The site is not aggressively branded and works to help young children improve their computer skills and have fun while seemlessly integrating with television shows targeting the same audience. A great feature is a timer, parents can use to limit the time their children spend online.

This type of media integration will continue to expand and clearly illustrates the need to put as much effort behind your online strategic plan as you do toward your offline plan.