Latest Book News

WonderGroup’s recently published book Marketing to the New Super Consumer - Mom&Kid™ continues to be very well received. Talk of the “Four-Eyed, Four-Legged Consumer™” was wide-spread at this year’s KidPower Conference®, and the book was referenced by several key speakers in their respective presentations. It is now the best-selling Kid Marketing book on Amazon.com® and has received ringing endorsements by several top marketers, including a call to make it “required reading” within at least one major youth marketer’s company. Presentations of SuperConsumer have been requested and/or made by several companies, and at conferences such as Marketing to Moms™, Youth Marketing Forum Singapore™, Kid Power Australia™, Promo™, National Credit Union Assn™, AMA™ and others.

If you'd like to look into purchasing the book from Amazon.com, click here.