Cost Per Action: A Logical Progression

Over the last few years, more and more CEO's and CMO's I talk to are pushing us to focus on ROI to justify online spending. Sure sometimes it's frustrating but it's born out of having been burned during the .com bust.

Google's testing of a Cost Per Action pricing model will help marketers in the drive toward ROI. It's really a logical progression. We've moved from cost per impressioin, to cost per click to cost per action.

I'm still trying to get my head around the implications so I'll just point you to some interesting posts you should check out.

• Seth Godin
• John Battelle
• SeekingAlpha