This Post is Cool... No, Really, It Is!
Last night I was checking some of my favorite blogs and I ran across this little gem over at The Unofficial Apple Weblog. Here's the bottom line: HP has hired a former Apple marketing executive to launch a new ad campaign. They want young people to think that HP is cool like Apple.
Unless they feel compelled to create great products this is destined to fail. It's not unlike a common experience most of us had when we were kids. Your mom insisted on taking you clothes shopping just before the new school season. She would hold up a shirt that was sure to get your butt kicked if you were to wear it and she would say over and over again, "This is cool."
Remember, just saying doesn't make it so.
1 Comments:
I agree with your "watch outs", but it can't hurt to have someone from the "been there, done that" camp with significant experience. This new manager should bring a ton of knowledge about what young people perceive as "cool" when it comes to the industry. The problem comes if HP simply tries to cookie cut what Apple has done.
July 26, 2006
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