Advergaming: Have It Your Way
Have you seen the Burger King video game ads on TV? I was talking to my colleague Jeff about them this morning, when our conversation turned to advergaming.
If you haven't seen the ads, Burger King has created three video games featuring The King. You can play Pocket Bike Racer, Sneak King or Big Bumpin' on your XBox, and you can enter tournaments and win prizes on BK's site.
So far, my experience with advergaming has been perfunctory. I knew about billboard ads in games like Grand Theft Auto, or online sites like Neopets.com that let you interact by feeding real products to your "pets," etc. But to me, this seems like a new level.
Why? Because I want these games. I know they are advertisements-- there's no secret there. The entire television spot is about playing these games as the famed Burger King mascot. You are interacting with their brand and there's no denying it. I am willing to pay $4 for your ad. The only thing holding me back is that I don't have an XBox or access to one. ...Yet.
1 Comments:
Even if it's not a fully developed game (i.e. industry standard 20 hour+ game with a huge development, franchise, and so on), $4.00 for a game is an excellent price for a fun game.
Price is one of the most important factors to me when it comes to console games. $50.00 is keeps me from purchasing more than a handful of games, and $60.00 is even worse.
November 27, 2006
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