Dove Pro-Age

While Dove's newest campaign isn't intrinsically kid-relevant, campaigns like this will shape how kids (I'm especially thinking GIRLS) will grow up to see themselves. Dove's Campaign For Real Beauty has been going on for a while, including elements that focus on young girls' self esteem and the way media skews what real women look like. Dove is now taking steps to boost awareness of another often-slighted demographic: women aged 40+.

Here is the link to their advertising, which I first noticed in print form in Oprah Magazine, but coworkers have begun pointing out tv spots too.

Personally, this campaign gives me shivers. Good ones. My brother turned up his nose when I showed him the ad. Here's a very interesting part of the Dove Pro-Age campaign: the polarizing effect that Dove embraces. Combine that with the community that they're encouraging, and you can see why campaigns like this could influence not just basic purchases (though there's that, too) but changes in society.