That's a Whopper

In a development startingly similar to a recent post's, Evan pointed me toward this article about the rumored Burger King movie.

[Burger King] has focused over the last year on lifting the profile of its "king" mascot, a mute character best known for his creepy smile. The burger baron recently starred in a series of video games, and the company says it has lined up a studio and distributor for a feature film.

Russ Klein, Burger King's president of global marketing strategy, won't reveal the studio's identity or the likely plot. But he says the movie could appear as early as the end of this year, with the film aimed at "creating a back story for the king."