WonderGroup is a strategic 360° digital advertising agency offering a creative range of media options, including interactive, television and print.

Wednesday, April 11, 2007

The Baby Bug

Digg is a popular social site where users can rate news articles... the most popular float to the top, so that you're constantly seeing a barrage of highly-regarded, interesting (by your peers' opinions) content.

So what happens when parents get a hold of the same technology? Sites like The Baby Bug emerge... the same framework as Digg, but stocked entirely with sites that moms and dads find interesting, enlightening, etc.

Are you sick of me mentioning Web 2.0? This is another great example-- actual users are rating the content, so what you get is a fairly fresh look at the content that (tech-savvy) parents find important (or funny, or viral, etc). A great stop for info-hungry moms, who trust other parents (most of whom they've never met) to tell them what's fresh in the world of motherhood.

0 Comments:

Post a Comment

<< Home