Regal Guest Response System
I am all for innovation, but this might be a bit much. Apparently, Regal Cinemas have started implementing a remote control that alerts theater management if someone is making too much noise, if cell phones are going off, if the picture quality is bad, etc. This Regal Guest Response System is anonymous-- the remote is only given to one moviegoer per showing, and that person is never "pinpointed" when an alert is made.
I'm not sure where to stand on the issue. Does this go too far? Sure, I've been annoyed when I've paid $9 for a ticket and someone is text messaging during the bulk of the film, but when I go out to the movies, I account for the fact that other people are going to be there. It's just part of the experience, I guess.
What do you think? Innovation or overkill?
3 Comments:
LOVE IT. I'm always that girl who misses the fun previews because she's hunting down an employee to fix the upside down screen.
It would be interesting to see how the theater selects the "snitch." Stodgy old people plus "Sisterhood of the Traveling Pants" might equal exasperated employees... similar to the crazy air traveler who drives the flight attendant to revoke call light privileges.
June 06, 2007
OVERKILL.
Imagine the "snitch" that signals the alert because someone's cell phone keeps vibrating in the middle of the movie or because the couple two rows up keep whispering to each other. Then you'll have a manager walking throughout the theater (distraction!) trying to find the problem that he more than likely won't find. Even if he does find the at-fault person, imagine the bigger distraction that will occur as he confronts that individual (whether to tell him/her to be quiet, leave the movie, etc.)
While I understand that this may be helpful to correct technical glitches, there are better ways for that (like putting an employee in the booth for the first five minutes of every movie). When all is said and done, implementing this Alert Remote will probably cause more disruption than it will help.
June 07, 2007
I'd just be afraid that implementing the remote system would cost the theaters more money, and that they'd transfer that cost to patrons in an increased ticket price. Movies are ALREADY ridiculously priced.
June 13, 2007
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