WonderGroup is a strategic 360° digital advertising agency offering a creative range of media options, including interactive, television and print.

Friday, December 28, 2007

Happy Holidays!

WonderBlog took a little break for the holiday festivities, but we're back! Check out our new look! (You DID notice, didn't you?)

Here's WonderGroup's ridiculous holiday greeting for 2007... laugh at us!

And now to throw something of substance at your feet... Vicki passes on this article about iTunes movie rentals. If anyone's still hanging around and reading this, weigh in with what you think about the service!

Monday, December 17, 2007

Amazing viral widget



Had to show this off. For those of you who aren't following the ARG, Cloverfield is the new monster movie by J.J. Abrams (creator of Lost, etc).

I yoinked this widget from a blog I read about developments in the Cloverfield story. The idea behind the widget: by getting people to "grab" the widget from your site, you can win an advance screening of the hush-hush monster movie before it airs on 1-18-08.

And before you ask, no, I'm not competing. ;) I doubt Paramount much cares if the four people who read this blog grab the widget or not.

P.S. Good luck Dennis!

Bags, Hags, Bunk, Junk

Monday is the best and the worst day to blog on this thing. Why? Because after the weekend I am deluged with fantastic links to share with you. But it's also probably my busiest day at work, for whatever reason.

But I have to get this stuff off my plate! So here goes!

From my brother Ryan, two great links. The first is a New York Times article about the reuse of stylish shopping bags as a new trend-- in some part, probably due to the wave of green, but also due to companies' attention to fashion and their ability to see a branding opportunity when they see one.

The second is a really interesting ABC News story about a unique modeling agency (grr, why can't I embed this?).

Thirdly is a site I found on my OWN, thank you... an interesting interactive site for "AeroBed" products that gets its message across by talking about the ideal way to treat your guests.

Finally, a link from my other brother, Bradley... a roundup by Popular Mechanics of the top ten worst gadgets of 2007. (Yes, 'tis the season for countdown lists. Sorry.) The reason he sent me this? I lusted after several of these, and even own one of 'em. *grumble*

Friday, December 14, 2007

Hannah Montana

I had the distinct pleasure of talking to our own Mark Smith today, who attended last night's Hannah Montana concert. Here's a quick interview for those of you who didn't plop down $900 each for tickets! ;)

Q. What brought you to attend the Hannah Montana concert last night?

A. I couldn't pass up the opportunity for my daughter to see who she regards as a "living legend" live and in person!

You can either look at this Hannah Montana thing as the best of America or the worst.

If you are of the latter ilk, spare yourself the nausea and frustration of reading the rest of this blog because for me, this wasn't about rampant commercialism and the power of the pre-teen consumer, the unimaginable reach of corporate Disney or a nation of pampered children.

It's a story about happy ‹ delirious, really ‹ children and a seemingly nice 15-year-old who entertains them on television. This is a girl they think they know a lot about and so, when she comes to town and sings songs they know by heart, they smile. Is there anything much better when you're 6 or 10 or 14?

And it's also about parents like me who went along for the ride.

Q. What did your daughter think of the show?

A. She loved every minute of it, of course. But as a 6-year old, I'm sure she still isn't sure what just hit her. She has no frame of reference for seeing someone she's invited into her home via television for 2 years suddenly standing in front of her live and in-person. The spectacle of 15,000 people; the lights; the set; the stage; the sheer bombast of the sound. She was literally dumbstruck - before she started screaming with the rest of the packed house.

Q. What was the most memorable moment of the concert (for YOU)?

Without question it was the look on my daughter's face of unalloyed joy!
This was bigger than her first trip to Disneyland, this was bigger than every Christmas morning in her life rolled in to one. She was in a state of bliss. And sharing it with her best friend - they were beside themselves in disbelief.

Miley Cyrus (who is Hannah) sang about having a good party, having a good life, having the best of both worlds and having fun. No dope, no sex, no lazing about. No one threw a single piece of underwear. (There was even a Hannah pre-concert plea for money for supplies for teachers.)

It was a message a parent could love. And make no mistake, Cyrus IS talented. She's not up there lip-synching either. There's some pre-recorded "backing vocals" but she was singing every song and working hard to entertain. I think her career is for real. This isn't a Debbie Gibson or a Tiffany redux.

Q. For your daughter?

A. I asked her, and all she could muster was: "Everything." The interesting thing was that both her and her best friend did not say a word on the 30 minute car ride home after the concert. They were just overwhelmed and still processing it all.
Q. I see the girls are wearing Hannah merch-- did you doll up for the show?

A. Both my daughter and her friend wore their Hannah T-Shirts and jeans and shiny cowboy boots. And a Hannah pin, as well. But they didn't go the whole 9-yards with the blonde wig and make-up as some of the kids at the show did.


Q. I've heard that Hannah Montana's following is on par with that of the Beatles in their prime. Do you agree?

A. I absolutely agree. I'm too young to have been a part of "BeatleMania,"
but I've studied that era in pop culture history and Hannah is their Beatles, their Elvis. The sold-out tour, the screaming, and the fact that the Beatles made movies and Hannah has her TV show - the similarities are there and I think it's hilarious and a whole lot of fun to watch.

Thank you, Mark!

Quick Friday

Man... on a day when I have a bunch of things to say, I don't have the time to say them. That's agency life, I suppose.

I did want to pop in real quick-like and share a link that Kris sent me: this article on using piracy as a TV metric. Very interesting idea.

Monday, December 10, 2007

Interactive Billboards


Find more videos like this on AdGabber

(via AdRants)

Friday, December 07, 2007

Cellular Storytelling

Are you kidding me?!

This link, which I almost didn't believe, came from BillyV. Apparently there's a huge trend in Japan, where people are typing novels on their cell phones? Is that a thing?!

"I typed it all on my mobile phone," Rin explains matter-of-factly over the same device. "I started writing novels on my mobile when I was in junior high school and I got really quick with my thumbs, so after a while it didn't take so long. I never planned to be a novelist, if that's what you'd call me, so I'm still quite shocked at how successful it's turned out."



P.S. Link fixed.

Blog Readability Test

Thanks, Kris!

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Thursday, December 06, 2007

Food for Thought

Ha... I wrote that subject line before realizing that it could have easily been the name for McDonald's Newest Ad Platform: Report Cards (thanks, Ad Age!). That's right... McDonald's is advertising on report cards now. A shudder just ran through my body.

Thanks to Jared, this song (or rather, some horrid hybrid of this song and the one it parodies) is stuck in my head:



(And yes, I blogged this video because it asked me to in the song.)

And, if I can kill the mood a little bit, this idea really affected me: a landmine activist crosses Central London without touching the ground (via BoingBoing). What a haunting and effective way to spread the message. Be sure to check out dangerousground.org for details on the project, and to watch the truly evocative video montage.

Wednesday, December 05, 2007

Mind Games and Boys in the Kitchen

Good morning, snowbunnies! And if you're reading this from somewhere other than the Cincinnati area, you may envy our 1-2 inches of snow this morning. Yea!

It's beginning to look a lot like a non-specific holiday... evvvvvverywherrrre you goooo...

Despite the scrumptious distraction of snow, people have been sending me good bloggable stuff this morning. First comes Russell's link to the Top Ten Point-and-Click Games... some of which I can vouch for, having lost many an hour to their mind-sucking, logical fun.

Not to be outdone, Robert swoops in with an article from CNN.com: Toy Kitchens for Boys? To which I reply with a resounding hellyes.

And why not? I think the old stigma about women in the kitchen is dying out... or at least that's my perception, since my dad and brothers are far better cooks than I'll ever hope to be. In fact, my dad gets paid to cook, and my brothers... well, they can feed themselves, which sometimes I find to be a struggle if we're out of Corn Pops.

Monday, December 03, 2007

'Tis the Season to Delude Your Kids


Eh, I'm just kidding. This link comes from Vicki, and it's pretty cool if your kids still believe in...

*spoiler alert*

...Santa. An interesting way to integrate mobile into your Christmas campaigns... but too late. Cincinnati Bell already thought of it. You're gonna have to be faster than that.