NYT: EcoMoms

Ryan sent me a great article from The New York Times, which takes a look at "Eco-Moms" and how green fanaticism is affecting today's families:

Lately “local lifestyle activism,” much of it driven by women, has been on the rise and is likely to continue, Dr. Dunlap said. “Just belonging to a national environmental organization, which seemed effective in the 1970s and ’80s, doesn’t work anymore, particularly in an era of government unresponsiveness,” he said.

Ms. Pinkson and her colleagues are well aware of “the mom demographic,” as they call it, in which, according to surveys for the Boston Consulting Group, women say they “influence or control” 80 percent of discretionary household purchases. Thus far, their thrust has been more about being green consumers than taking political action.

Thanks Ryan!