Lifeline

A couple of weeks ago we were in Little Rock, AK for a series of meetings with a client. About half way through the day sirens began to sound and we had to head to a furnace room for safety. A tornado was on its way.

As everyone scrambled and headed out of the conference room door the last thing they would make sure they had was their cell phones. To be honest, at first, I was a little cynical. I mean, come on, there's a tornado coming, can you not live without technology for just a moment. Then, as I sat in the furnace room and watched the people around me, I realized, they weren't grabbing technology, they were grabbing their lifeline to the people they care about.

They called family, friends and loved ones. They texted their kids. They checked the weather radar in areas where their homes were or where their children went to school.

People have an innate desire to be connected. We at WonderGroup often call this The Village. Recognizing The Village exists and that it is a powerful force when communicating with consumers is critical. We'll research and examine every form of demographic but we often forget to ask, what "Village" does the consumer belong to?

Facilitating communication within The Village can energize marketing and have a great impact on the your relationship with your consumer.