Lost in Geekdom

Just when I think there's no way I could ever be any more of a geek than I am, something happens that makes me realize, I have only begun to plum the depths of my nerdtastic, geekiness.

Last night, I twittered ABC's hit show Lost. Now I take it to a whole new level, by blogging about it. Pass the Vulcan ears. Hand me the 12 sided dice and steal my lunch money. There's no hope for me.

If you are unfamiliar with Twitter let me explain. Twitter is a micro-blogging environment. It allows members to post what they are doing right now. You can post online, but the real power comes when you have a lot of people following your posts, which by the way, I don't. The first question everyone asks is, "What's the point?" I keep asking that same question myself.

However, I did learn something from my experience last night. People, including geeks, want to have their voice heard. Even though virtually no one follows my "tweets" on Twitter, once I started posting my reactions to the plot twists, I just couldn't stop. It's like the episode of Family Guy where Peter narrates his own life for two weeks. That is the Twitter effect. We are narrating our own lives, because we want to be heard.

Therein lies the opportunity for marketers. Are you listening to the voice of the consumer? And, more importantly, are you facilitating your consumer having a voice. All of these trends move from geek to mainstream at the speed of light. It's not wise to ignore them.

Follow my tweets, if you are as geeky as me.