An Unscientific Survey

I love one of the new DirectTV spots where they discuss statistics. I've embedded it below:



I will try to avoid that approach to statistics as I talk about a very unscientific survey I just did around our office.

Recently, I became curious about the online lives of our staff. We've been growing like crazy and I just wanted to get a sense of how "connected" our crew has become, since the interactive discipline at the agency has experienced explosive growth.

Here's what I learned:



What you see in this chart is that of those who responded to the survey, the majority are involved in 1 to 5 social environments, such as Facebook, MySpace, Twitter etc. Those who are not involved in any social environments are in the minority. And people like me, who are involved in at least 11 social environments are in the minority as well.

The top thirteen social networks ranked from most popular were:

1. LinkedIn
   
2. FaceBook
   
3. Flickr
   
4. MySpace
   
5. Pandora
   
6. NetFlix
   
7. StumbleUpon
   
8. Digg
   
9. Del.icio.us
   
10. Hulu
    
11. Last.fm
    
12. Twitter
    
13. Joost
    

Here's the bottom line: In just a few years our staff has become extremely connected. I accept that we are not a pure sample, since we are heavily involved in building social environments and interactive advertising, however, it's clear that the movement to connectedness is excellerating at a blinding speed. Get on board or get out of the way.