ToppsTown

I just did a quick search, and there are only a few blogs pointing toward the placeholder page for ToppsTown.com, most of them with vague speculations about what the site will be. Well, naturally-- what else could there be at this point?

In light of the fact that the site launches tomorrow (is it June 1 already?!), I thought I'd do a quit post of my own-- though I'm sure I'm not allowed to give much more away. ...Now that I think about it, am I allowed to say anything?

...It's where your cards come alive... that much we know...

Well surely I can say what is already out there on the web, and only a Google away. From an eBay lot:

ToppsTown is a virtual world that brings normal sports cards to live [sic]. Consumers log onto toppstown, enter the special codes listed on Topps trading card product and they can unlock virtual cards which can be collected and traded with friends, play sports related games, create an avatar and earn Topps points to design their personal clubhouse.

This information almost definitely came from a code card, which can be found in the Topps Series 2 trading card packs.

Another thing that I can tell you is that the team is excited to see this baby go live. This project has been a labor of love for so many people (aren't they all?). I look forward to posting again after launch, when I can be less cryptic...