Are you a 'bandwidth hog'?
"Charging by the Byte to Curb Internet Traffic"
Think about this for a second. Have you thought about how much time you actually spend online? More importantly, do you think about how much bandwidth you are using when you download a TV show on your computer? What if you had to pay for the extra usage that you consume online?
- If users have to pay extra for bandwidth, how will this affect the way people use the internet?
- What will this mean for the future of interactive marketing?
- How can advertising agencies stay innovative when they have to put a limit on the types of information they can download or view like YouTube, for instance?
If you are one of those 'bandwidth hogs' you might be more than a little nervous, and I don't blame you. I personally don't want to worry about how I search the web. I don't even worry about my cell phone usage with all of the minutes I have, so I don't want to have to start worrying about what I do online. Maybe if internet providers want to lower there monthly rates, I might consider the idea of paying for usage. I take that back. I still think it will cause more harm than good.


1 Comments:
Very interesting thought. I always believed that heavy users were balanced out by light users.
June 17, 2008
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