Day 2: The Sans Broadcast Television Week

Last night I was 42 minutes deep into my third episode of Star Trek: The Next Generation before I remembered about this "experiment." So, today was kind of a reboot of the experiment. However, this does bring something to mind.

Broadcast television is just too easy. At least it is for me. I walk in, turn on the TV and start to surf. It doesn't matter what's on, it only matters that it is mindless. So, if there are many people like me, and I believe there are, then some of the ratings reported for networks are really just people who find it too difficult, or inconvenient to watch entertainment on the computer. The important lesson: Easy is powerful. Make your site easy, simple and clear and you might actually be surprised by the response. Additionally, I've come to the conclusion that easy is also elegant. So, you don't have to give up on aesthetics.

Today, however, was success. I got my morning news from the radio, worked all day, then went over to a co-workers place and hung out with the guys. I have to admit, that it did cross my mind when I was driving over to Money's house that I'd rather do this, than go home and avoid the TV all night. Don't get me wrong, it's always a fun time hanging out, laughing, telling lies and relaxing for a change. I just appreciated it more than usual.

Broadcast television is habit forming. I have to think to keep from watching it. If I don't think, I find myself sitting in front of the box, thumb poised on the remote. I think this is the same with brands. Pulling someone from a brand to a new one is more than just convencing them the new brand is marginally better. You are also asking the consumer to break down a habit.

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Tonight I watched clips from Saturday Night Live on Hulu. I saw commercials for Crest Whitening Strips and Macdonalds, so no fear, the spot is not dead, not yet.