Users Expect Information

I'm sitting here surfing the TV channels and I stumble across a show called "Visitors of the Night" on the Lifetime Movie Network. Okay, I have never watched Lifetime and never intend to. I am a guy after all. But, I was curious about this movie, cause I thought it was a science fiction flick. You know, visitors, as in aliens. So, I clicked the "info" button. Here's the description of this stupid movie, "A teen behaves oddly; her mother has weird dreams." Give me a break. You call that info?

What's most frustrating is Time Warner just downloaded a new software build for the system and now when you want info, you get about half of what you used to. In the past you would get the year the movie was released, the director, the actors and a decent description. They have removed the director from the info and shortened the descriptions.

I'm not surprised TW did this, since they are completely out of touch with their consumers and couldn't care less if they get what they want. But it illustrates an important point. When I'm surfing Netflix and I want information about a movie on my queue I just rollover the link and bada-boom, bada-bing, I get a lengthy description with everything I want to know.
My expectations, like most consumers, have been shaped by the online experience. Marketers had better learn this lesson or they will keep disappointing the consumer and the consumer will find someone who doesn't.