A Dark Knight for Theater Goers
Last night, I was lucky enough to be one of the people who got to see The Dark Knight two days early. My husband was excited as well, since he had been counting down the days for nearly six months.
The film is awesome and Health Ledger’s performance stands up to the hype—and then some. But this isn’t about the film—this is about the increasing efforts to protect intellectual property and the rights we give up as consumers.
With tickets in hand, we headed towards the theater to get in line. We stood corralled like cattle for almost an hour, eagerly anticipating the sneak peek.
About ten minutes before we were allowed to enter the theater to be seated, a security guard stepped in front of us to tell us exactly what we were about to go through before we could watch the movie. The man informed us that we would be escorted down the corridor and separated into two lines—one for males and one for females. We were then to open any bags and empty our pockets for search (presumably for recording equipment) and then wanded. It was implied that a pat down may have been in order if the wand detected anything—I can’t think of another reason we needed to be in separate lines.
After going through the security checkpoint, I assumed that was the end of it. I joked with a few people behind us that I felt like I had either just given up constitutional rights or was about to board a plane.
We sat through the commercials and then trailers and finally the film started. The first five or six minutes (which was leaked a week or so ago) are fast-paced and action-packed, so I was fully engrossed. Shortly after, the paced slowed and I happened to glance over to the exit aisle. I noticed a theater employee standing with his arms at an odd angle and took a closer look; I then realized he was using a handheld night vision unit to scan the audience. I assume he was monitoring for recording devices.
I must point out that the tickets were free and I entered the theater of my own volition after reading the rules printed in bold on the back. The rules indicated that we would be searched and monitored, but I had no clue that it would be to such an extreme extent. I was fine with the search of my person by a security guard since I was free to decline and leave, but was a little uneasy when I realized I was being viewed via infrared technology.
This experience got me thinking about how important and serious the protection of copyrighted material has become. Seeing the summer’s biggest blockbuster ten years ago didn’t mean going through the same security you would find at an international airport. The measures must be effective, since a Google search this morning did not turn up a full-length pirated version of the film.
In the future, I predict security measures becoming stricter, but I also predict that people will just become more clever when recording. People will always find a way around searches, DRM and other things that limit access and prevent sharing. Since it is almost guaranteed that someone somewhere will eventually leak the film online, I wonder what we will have to go through in the future to see a movie.

3 Comments:
Had to comment, since this is a topic near and dear to my heart. You asked the question, what will we go through in the future. Probably nothing, since more and more people are just opting not to go to the theater. When brands treat their customers like their enemies who wants to build a relationship with them? I realize piracy is a problem, but when content is delivered smoothly and easily, such as Netflix or iTunes, people will pay.
July 17, 2008
You know, you are probably right about this sort of thing hurting future sales.
I think my big gripe with the whole thing is the fact that it is not being done for security purposes, but for the protection of an idea. When you board a plane, it is reasonable to expect a search because that's how the TSA keeps us safe. Granted, some of the rules are a but extreme, but I'm willing to take my shoes off it if means I can be that much more comfortable knowing I'm safe. When I am patted down to watch a movie...well, that's just odd.
July 17, 2008
I wonder if there could be some sort of 'watermark' developed on the film. I really don't know how this sort of thing works, but what if they could create a mark that wouldn't show up when watched by the naked eye, but would show up when recorded? If you made it annoying to watch a pirated copy, less people would do it.
I think the extremes they went to are interesting, but I think security measures for this sort of thing will probably be more and more demand as time goes on and we become more and more dependent on the Internet for our entertainment.
July 17, 2008
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