Updating Facebook and LinkedIn

Today I was working through a stack of business cards, that have been sitting on my desk for several months. This means, adding them to my contacts program, checking LinkedIn and sending invitations, and checking Facebook and sending invitations. Oh, and of course, finding them on Twitter and following them. It's just how you "do business" today.

But, here's the strange thing. It's also how you "do life." As I was searching Facebook, it suggested others I should add as friends. It was a huge list of previous acquaintances and family. I'm not THAT old, and yet, in my life time, my career has gone from people tilting their heads like a confused dog, when I would say, my job was web marketing to virtually every member of my extended family having a Facebook account.

Yes, I'm an early adopter, I admit that, but my point would be this; it's not that hard to predict the future. Find a geek and watch them. They embrace emerging technologies, that's a given, but they also embrace emerging marketing techniques. That's why we at WonderGroup, are working so hard to understand how word-of-mouth, viral and guerilla marketing work. Because without it, in the very near future, we could no longer have a career. But with it, the future looks pretty bright to me.

Oh, on last thing. For another way to think about this, check out Leisa Reichelt's post.