ToppsTown: demo video
Check out this awesome demo video that the team put together to promote the world! This is ToppsTown, in case you haven't signed up and have been living vicariously through me and my posts.
And if you'd like to see a higher-quality version, check out our homepage (for now).
2 Comments:
Awesome video, Erica! I love the concept, too, what a great idea. I've been seeing a lot of toys that come with the added depth of a web-based platform, resulting in multiple touchpoints for the consumer to interact with the brand. I believe it's Neopets that sells stuffed animals that you can register online and play with them in a detailed virtual world - cool stuff! :)
August 12, 2008
Thanks Georgina!
You might be talking about Webkinz, which uses a very similar model. Neopets is a bit different, although they now have merch with codes as well-- but it didn't start like that. They are advertising-based instead of merch-based.
August 13, 2008
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