Vanishing act

Business travel kills all capacity for blogging. I have been bouncing around like mad lately, so I apologize for the recent lack of stimulus!

I try not to be a total Godin Groupie, but today's post about architecture was made for me to pass on. A huge chunk of my job (let's say 40%?) is information architecture. IA is a field I wish more marketers knew about, understood, respected, and recognized the necessity of. I'm going to pretend that's what Godin's post is really about.

I recently had the opportunity to teach some bright high school students about information design/architecture. They were riveted, which honestly surprised me. They loved seeing the skeleton of a website, and how different that is from a finished product. They really seemed to grasp the need to organize before you design a site, though they hadn't considered it before. Such a good sign, because in a few years when they enter the workforce, this will most likely be The Way Things Are.