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Thursday, June 12, 2008

ToppsTown: Topp Card of the Week!

Have you been paying attention? If so, you might have noticed a new piece of navigation in the Trading Zone in ToppsTown: Topp Card of the Week.

The Topp Card function means that suddenly even your so-so virtual cards could suddenly have a lot of worth. Our inaugural Topp Card, Tim Lincecum, is displayed in this section... this card is now worth 400 ToppsPoints, a freakin' sweet trophy, an underwater backdrop for your Avatar, a skull table for your Clubhouse, as well as four new ToppsTown cards for your Binder. Right now, this is the only way to get new cards without entering codes or trading for them.

We must be mad to make a trade like this! Used-car-salesman-on-TV mad! "I'll club a seal to make a better deal!" Anyone?


I'm thrilled about this function because I think it invigorates trading. Suddenly it's not just about collecting your favorite team (go Reds!) or getting a better pitcher so you can play Fastball Blast a little bit better. Now there's a capitalistic rush... but is that so different from the hobby? Aren't there cards that skyrocket in value for various reasons?

Each week, a new Topp Card will be announced. I'm curious to see if it will catch on, and if that card will become a particularly hot item. Right now I can tell you I'm seeing a lot of requests for ol' Tim in the Trading Zone...

P.S. I'd love to show you what it looks like when you redeem the card, but I can't get my hands on one. I'm telling you, we get no perks. ;)

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