| In addition to
its advertising work for Chiquita, WonderGroup regularly develops
strategic youth-targeted promotions for the company. A key element
of these promotions is leveraging Chiquita’s environmental efforts
through in-store, in-school, on-line and on-air programs. For
example, WonderGroup established a promotional partnership between
Chiquita and the Discovery Channel's Jeff Corwin Experience show.
The result of all of these promotions has been a steady stream
of new news, increased kid requests and maximized brand excitement. |
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