The world’s largest lollipop marketer,
except in the U.S., needed a strategy to successfully
enter the U.S. market. WonderGroup developed the plan
to position Chupa Chups to teens and young adults as
“cool flavors, smooth taste,” leveraging the
company's superior flavors with teen and young adult
preferences for more sophisticated tastes.
The brand identity that WonderGroup developed and executed
brings to life the brand proposition with a sophisticated,
sensual, yet dramatically impactful package design. Every
detail of the brand identity, including flavor names
that create proprietary uniqueness, were created by WonderGroup
following the marketing strategy and brand vision we
developed.
