Evenflo commissioned WonderGroup
to modernize the brand for today’s mom.
As part of this endeavor, WonderGroup
was challenged to integrate communications
and branding strategies across multiple
product lines and divisions of Evenflo.
WonderGroup utilized
its Insight Mining™ and
RAMBO™ positioning methodologies to develop,
evaluate and gain consumer input on potential
brand platforms. From this extensive
research, a modern brand positioning
was brought to life across the entire
marketing mix, including a revamped logo,
renewed packaging and compelling advertising.
