Evenflo
competes in multiple categories against multiple competitors
with a wide range of baby-care products. The challenge
for WonderGroup was substantial. First, to create a brand
positioning strategy that could stand up to the many
competitors, while appealing to today’s Generation X
moms. Second, to create a brand identity and packaging
communication system that delivers the brand at retail.
Through a systematic process of brand positioning development
and validation, WonderGroup created a compelling platform
for Evenflo. Then, through a comprehensive design process,
WonderGroup created a breakthrough brand identity that
delivers the positioning and has strong emotional appeal
to the target audience. |
