Designing a package to appeal to both moms and kids
is not easy. WonderGroup has coined the concept of
the “Four-Eyed, Four-Legged Consumer”™ to
help our clients understand this dynamic. Funny Bagels
followed this model to great success.
Our package design for Funny Bagels achieved a number
of important objectives. First, the overall package design
incorporated an 80/20 kid/mom split, offering both constituents
what they needed. Second, the color branding created
a clear and impactful family-brand block that was clearly
differentiated from Lunchables, who dominates the category.
