Johnson & Johnson is the leader in
baby care, but moms of toddlers often went elsewhere.
So, the company approached WonderGroup to help develop
a new toddler brand that would resonate with both moms
and toddlers. The result was Johnson's Buddies, a
fun, engaging line of products that turn bath time
into a joy, not an ordeal.
WonderGroup was instrumental in bringing
all aspects of the brand to life including positioning
and character development, packaging (US and international)
and point-of-sale creation and direct mail pieces introducing
Johnson's Buddies to moms across the country.
