In 2002, based on the success of the WonderGroup/Lipton Noodle Soup relationship, Unilever tapped WonderGroup to help drive its Lipton Recipe Secrets business.  

WonderGroup quickly recognized that Lipton Recipe Secrets’ unique all-in-one seasoning packets help time-pressured young families cook great tasting, easy to prepare meals the whole family loves.  

WonderGroup used this key insight in negotiating a promotional partnership between Lipton and The Pampered Chef.