Lunch Makers came to WonderGroup following a disappointing promotion based on a second-tier licensed property. With a relatively small budget, WonderGroup aligned Lunch Makers with the Disney mega-brand and developed a promotion that included an on-air promotional campaign on Radio Disney, in-pack instant wins of tens of thousands of promotional CDs and a terrific sweepstakes in which the winner went on a limo-driven shopping spree with a popular “boy band.” The promotion turned into sweet music for the Lunch Makers brand.