Sunny Delight Beverage Co.'s

Sunny D brand engaged WonderGroup to develop a brand-aligned, new-news promotion for Fall ‘03 with the objective of driving sales of the newer 333-ml six packs. WonderGroup established a partner program with Universal’s DVD release of The Hulk, and developed a huge promotion themed the “Big Hulkin’ Giveaway.” Interactive was a key element, as all communications and packaging directed consumers to the Web site to verify if their secret code (printed on inside of packaging) was an instant winner. Web site volume went up 620% the first month of the promotion.