The Sunny D brand came to WonderGroup looking for a new way to keep its image cool with kids after facing an increasingly competitive marketplace. This added competition resulted in diminished profit and market share. WonderGroup utilized its knowledge of home-entertainment marketing and key relationship with Universal Studios to deliver the best value by tapping SunnyD into all of Universal's mediums, including the DVD release of The Hulk .

The “Big Hulkin’ Giveaway” promotion included a promotional TV spot, an on-line mini-site, additional coupons via a national FSI, in-DVD branding and a mega-sweepstakes offer.