Our approach to media planning allows us to tap into the psychology of how and why products are purchased by kids, tweens, teens and families. We do this by understanding how they use media throughout their lives. We recognize the distinctive media habits of individuals in today’s families. There is a proliferation of media options causing a highly fragmented media marketplace for both kids and adults, and we know that kids and parents make their own distinctive media choices. WonderGroup’s media-planning process identifies the most strategically targeted media opportunities to maximize creative impact.