RAMBO
Great brands own
a unique position in the consumer’s mind. WonderGroup’s
proprietary brand positioning methodology delivers stronger,
more ownable, positions for your brand.
How does RAMBO
work?
Step 1: Development
of initial positioning benefit options
Step 2: Quantitative
RAMBO study to sort and rank brand benefits
Step 3: WonderGroup
develops multiple position options based on RAMBO results
and mom/kid motivational centrics
Step 4: Final
position is identified through quantitative screening
